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New brand identity for Mewa

New brand identity for Mewa

New brand identity for Mewa

The world in which we operate is changing permanently to becoming a sustainable one - and we are changing with it. In recent years we have significantly expanded our portfolio, opened up new markets and positioned ourselves more digitally. For us, sustainable action has been more important than ever and we have become pacesetters for textile sharing in the B2B segment.

For us, the time has come where our image should also evolve. The Mewa trademarks such as the blossom, lettering and colour are therefore new and contemporary with immediate effect. At the same time, the new brand image lets you feel the tradition and successful history of Mewa and also emphasises our clear orientation towards the future. The rebranding was developed by the Martin et Karczinski agency. The Munich-based brand strategists specialise in translating the essence of a company into a suitable overall image. The logo, the corporate typeface and the colours and images have been revised for Mewa.

The Mewa flower stands for hygiene, the environment and sustainability. At the same time, it symbolises growth and innovation. In the new word and figurative brand, the outline of the blossom appears more powerful and the new lettering is reminiscent of crossed threads and thus refers to the textile competence of our company. From now on we will write Mewa as a name in mixed letter case, because after more than 100 years of company history, we are, today, far more than our origins, which lie in the abbreviation for the mechanical weaving plant in the old town. The new corporate typeface developed exclusively for Mewa in cooperation with designers from TypeMates bears the name of the founding family: "Gebauer". We show ourselves as we are: committed to our corporate values and our tradition, but looking to the future.

You can find out more about the successful history of Mewa here: https://corporate.mewa.co.uk/company/history/ and mewa.design